Asheville Flooring Store: Carpet, Hardwood, Vinyl, Laminate, and Tile
Key Takeaways
- Leicester Flooring has served Asheville and Western North Carolina with American-made flooring for over 50 years from our showroom at 119 New Leicester Highway.
- Our non-commission sales team helps you choose from carpet, hardwood, luxury vinyl, laminate, and tile without pressure.
- Every installation is backed by our lifetime workmanship warranty and handled by experienced installers who have worked with our family for years.
- We offer free in-home measurements, flexible financing, and a room visualizer tool so you can see your new floors before you buy.
If you are searching for a flooring store in Asheville, NC, Leicester Flooring is the locally owned showroom that Western North Carolina families and builders have trusted since 1971. We carry carpet, hardwood, luxury vinyl plank and tile, laminate, and ceramic and porcelain tile from American-made brands like Shaw, Mohawk, Mannington, Anderson Tuftex, and Armstrong.
Our Asheville showroom at 119 New Leicester Highway is more than a place to browse samples. It is where our non-commission flooring specialists sit down with you, learn about your home and lifestyle, and recommend products that fit both your taste and your budget. That consultative approach, paired with certified installers and a lifetime installation warranty, is what we call the “Leicester Difference.”
According to the National Association of Realtors’ 2024 Remodeling Impact Report, new flooring is among the top home improvement projects for both homeowner satisfaction and return on investment (National Association of Realtors, 2024). Whether you are refreshing a single room or reflooring an entire house, our Asheville team is ready to help.
Asheville Flooring Products: American-Made From the Ground Up
We sell only American-made flooring because it reflects who we are. Supporting domestic manufacturing is a core value at Leicester Flooring, and it has been since J.B. and Alma Snelson started this business from their home in the Leicester community more than five decades ago.
That commitment does not limit your choices. It actually expands them. Our partnerships with top American manufacturers mean you get access to the latest styles, technologies, and performance features available today.
Carpet Flooring in Asheville
Carpet remains one of the most popular choices for Asheville bedrooms, family rooms, and living spaces. The Carpet and Rug Institute reports that carpet covers more residential floor space in the U.S. than any other single flooring type (CRI, 2024). It provides warmth underfoot, reduces noise between floors, and creates a soft landing for kids and pets.
Our Asheville showroom carries carpet from Shaw, Anderson Tuftex, Karastan, Mohawk, and Dreamweaver. Today’s carpet fibers include built-in stain resistance, which makes cleanup easier for busy households. Whether you want plush, textured, patterned, or loop styles, our team will walk you through samples and help match the right product to each room in your home.
We also offer professional carpet installation with our turnkey service option. That means we handle furniture moving, old flooring removal, disposal, and the installation itself, so all you have to do is enjoy your new floors when our crew drives away.
Hardwood Flooring in Asheville
Hardwood flooring brings natural warmth and lasting value to Asheville homes. It is one of the few flooring types that can be refinished multiple times, which means a well-maintained hardwood floor can serve your family for 50 years or more. The National Wood Flooring Association (NWFA) notes that hardwood floors can increase a home’s resale value and remain one of the most desired features among buyers (NWFA, 2024).
We carry engineered and solid hardwood from Shaw, Somerset, Mullican, Mohawk, Mannington, Homerwood, Bruce, and Hearthwood. Species range from white oak and red oak to hickory, maple, birch, and walnut, each with its own grain patterns, color range, and hardness. Our showroom team can explain how the Janka hardness scale works and which species hold up best in your specific rooms and traffic patterns.
Asheville’s mountain climate brings humidity swings between seasons, which matters for hardwood. Our professional hardwood installation team understands the moisture considerations specific to Western North Carolina and follows NWFA standards for acclimation, subfloor preparation, and installation methods.
Luxury Vinyl Flooring in Asheville
Luxury vinyl plank (LVP) and luxury vinyl tile (LVT) have become the fastest-growing flooring category in the U.S. market. According to Floor Covering Weekly, resilient vinyl flooring accounted for the largest share of the U.S. flooring market in 2024, surpassing carpet for the first time (Floor Covering Weekly, 2024).
The reason is simple: luxury vinyl gives you the realistic look of hardwood or stone with waterproof protection, scratch resistance, and comfort underfoot. Products like COREtec from Shaw feature patented waterproof cores, pre-attached cork underlayment for warmth and sound reduction, and wear layers that protect against scratches from pets and heavy use.
Our Asheville showroom carries luxury vinyl from Shaw, Mohawk, Mannington, Armstrong, and Karastan. These products work in every room, including kitchens, bathrooms, basements, and laundry rooms where moisture is a daily concern. If you are not sure whether vinyl or hardwood is the right fit, our team can compare options side by side and help you weigh the benefits for your specific project.
Laminate Flooring in Asheville
Laminate flooring offers the look of hardwood at a lower price point, with strong scratch resistance and simple maintenance. Modern laminate from Shaw, Mohawk, Mannington, and Quick-Step features waterproof cores, realistic embossed-in-register textures, and AC4 or AC5 durability ratings that stand up to heavy household traffic.
Laminate installs as a floating floor using a click-lock system, which makes it one of the fastest flooring types to install. That speed means less disruption to your household and quicker enjoyment of your new floors. Our Asheville team can explain how laminate installation works and whether it is the right choice for your kitchen, family room, or bedroom.
Tile Flooring in Asheville
Ceramic and porcelain tile remain top choices for bathrooms, kitchens, entryways, and outdoor living areas. Tile provides unmatched water resistance, heat tolerance, and durability. Porcelain tile, with its feldspar-enriched composition, offers extreme hardness that exceeds traditional ceramic, making it well-suited for high-traffic commercial and residential applications.
Our Asheville showroom features tile from Mohawk, Shaw, and Emser in a wide variety of colors, sizes, patterns, and finishes. You will find everything from large-format porcelain that minimizes grout lines to decorative patterned tile that brings personality to powder rooms and mudrooms. Our experienced tile installation team handles the precision cutting, mortar work, and grouting that professional tile work demands.
Professional Flooring Installation in Asheville, NC
Installation is where the Leicester Difference shows up most clearly. Our dedicated installation crew has been a critical part of our success for 50 years. Many of our installers have worked with us for years, and they treat every customer’s home with respect and care.
“We never forget that our business was built on the backs of our skilled installers,” says Brad Snelson, owner of Leicester Flooring. “They treat each customer’s home with respect, doing their job expertly and neatly.”
Every installation we perform is backed by our exclusive lifetime warranty on workmanship. That warranty, combined with manufacturer product warranties, gives you full protection and peace of mind. It is also a major reason we maintain an A-plus rating with the Better Business Bureau.
Our installation services include:
- Free in-home measurements to determine exact material quantities
- Removal and disposal of existing flooring
- Subfloor inspection, repair, and preparation
- Professional installation using manufacturer-recommended methods
- Furniture moving and replacement (our turnkey option)
- Post-installation walkthrough and care recommendations
To get started, schedule a free in-home measure or call our Asheville showroom at (828) 348-4846.
Flooring Financing and Special Offers
We understand that new flooring is a significant investment. That is why Leicester Flooring has partnered with Synchrony Financial to offer flexible financing options with competitive rates, easy terms, and quick approvals. There are no prepayment penalties, so you can pay off your project at your own pace.
Our non-commission sales team will help you find the best products for your budget, whether you are reflooring a single room or updating your entire home. Because our staff is not paid on commission, their only goal is to match you with the right flooring at a fair price.
See Your New Floors Before You Buy
Not sure how a particular floor will look in your home? Our Roomvo room visualizer lets you upload a photo of any room and preview different flooring styles in your actual space. It works with carpet, hardwood, luxury vinyl, tile, laminate, and area rugs.
You can also browse our inspiration galleries for carpet, hardwood, laminate, vinyl, and tile to see real installations and get ideas for your project.
Serving the Greater Asheville Area
Our Asheville showroom serves homeowners and builders throughout Buncombe County and surrounding communities in Western North Carolina. We regularly work with customers in:
- Leicester, Candler, and Enka
- West Asheville and South Asheville
- Weaverville and Woodfin
- Black Mountain and Swannanoa
- Arden, Fletcher, and Fairview
- Mars Hill and Marshall
Whether you live in a historic Montford bungalow, a modern home in South Asheville, or a mountain retreat overlooking the Blue Ridge Parkway, our team knows the flooring challenges and style preferences of this region. Asheville’s mountain climate means humidity management matters for hardwood and laminate. The area’s mix of historic and contemporary architecture calls for flooring that can match a wide range of interior styles.
If you are closer to our Henderson County location, visit our Hendersonville showroom at 1229 7th Ave E.
Visit Our Asheville Showroom
Leicester Flooring – Asheville
119 New Leicester Highway
Asheville, NC 28806
Phone: (828) 348-4846
Store Hours:
Monday through Friday: 8:30am – 5:30pm
Saturday: 9:00am – 4:00pm
Sunday: Closed
Stop by to see hundreds of flooring samples in person, feel textures underfoot, and compare colors under natural and artificial light. Our showroom team is ready to answer questions, discuss your project, and schedule a professional measurement of your space.
Schedule an appointment or just walk in. Either way, you will be greeted by a friendly team that has been helping Western North Carolina families choose the right floors for more than half a century.
Why Asheville Homeowners Choose Leicester Flooring
Despite competition from national chains and big-box retailers, local families continue to choose Leicester Flooring because of what we offer that they cannot.
50 Years of Family Expertise. J.B. Snelson and his wife Alma started this company in 1971. Their son Brad grew up in the business and has led it for decades. Three generations of flooring knowledge are behind every recommendation we make.
American-Made Flooring, Exclusively. No other local flooring store commits to selling only American-made products. When you buy from Leicester Flooring, you support U.S. manufacturing and get products built to American quality standards.
Non-Commission Sales. Our sales staff is paid to help you, not to upsell you. That means honest recommendations based on your needs, your rooms, and your budget.
Lifetime Installation Warranty. We stand behind our installers’ work for the life of your floor. That level of confidence comes from decades of working with skilled professionals who take pride in every job.
A-Plus BBB Rating. Our track record of customer satisfaction and ethical business practices has earned us the highest Better Business Bureau rating.
Read what our customers have to say on our reviews page, or learn more about our history and values on our About Us page.
Frequently Asked Questions About Flooring in Asheville
What types of flooring does Leicester Flooring carry in Asheville?
Our Asheville showroom carries carpet, solid and engineered hardwood, luxury vinyl plank and tile, laminate, and ceramic and porcelain tile. All products come from American-made brands including Shaw, Mohawk, Mannington, Anderson Tuftex, Armstrong, Somerset, Mullican, Bruce, and Hearthwood.
How much does new flooring cost in Asheville, NC?
Flooring costs vary based on the material you choose, the size of your space, and installation requirements. We provide free in-home measurements and detailed estimates so you know exactly what to expect. We also offer financing through Synchrony Financial with competitive rates and no prepayment penalties. Contact our Asheville showroom at (828) 348-4846 for a personalized quote.
Does Leicester Flooring offer free estimates?
Yes. We offer free in-home measurements and estimates for all flooring projects. One of our professionals will visit your home, take precise measurements, assess your subfloor, and provide a comprehensive estimate covering materials and installation.
What is the best flooring for Asheville’s mountain climate?
Asheville’s seasonal humidity changes can affect certain flooring types. Luxury vinyl and laminate with waterproof cores perform well in all conditions. Engineered hardwood handles humidity swings better than solid hardwood. Our specialists can recommend the best products for your specific situation, including rooms with moisture concerns like basements and bathrooms.
How long does flooring installation take?
Installation timelines depend on the flooring type, room size, and any prep work needed. Carpet and laminate typically install in one to two days for average-sized rooms. Hardwood and tile may take longer, especially if subfloor preparation or old flooring removal is required. Your lead installer will provide a timeline estimate before work begins.
Does Leicester Flooring remove old flooring?
Yes. Our turnkey installation service includes removal and disposal of your existing flooring, subfloor preparation, furniture moving, and installation of your new floors. We also offer basic installation for customers who prefer to handle furniture moving and old flooring removal themselves.
What areas near Asheville does Leicester Flooring serve?
We serve homeowners and builders throughout Buncombe County and Western North Carolina, including Leicester, Candler, West Asheville, South Asheville, Weaverville, Woodfin, Black Mountain, Swannanoa, Arden, Fletcher, Fairview, Mars Hill, and Marshall. Our Hendersonville showroom serves Henderson County and surrounding areas.
Why does Leicester Flooring sell only American-made products?
Selling American-made flooring has been a core value since 1971. Supporting domestic manufacturing reflects who we are as a family business and ensures our customers get products built to high quality standards with accountability from the manufacturers. It is one of the things that sets us apart from every other flooring store in the Asheville area.
Summary
Leicester Flooring’s Asheville showroom at 119 New Leicester Highway offers the largest selection of American-made carpet, hardwood, luxury vinyl, laminate, and tile in Western North Carolina. Our 50-year family legacy, lifetime installation warranty, and non-commission sales team create an experience you will not find at big-box retailers. Visit our showroom, schedule a free in-home measure, or call (828) 348-4846 to start your flooring project with a team that truly cares about getting it right.