Flooring Installation Across Western North Carolina: Our Service Area

Key Takeaways

• Leicester Flooring serves homeowners and businesses across Western North Carolina from two showroom locations in Asheville and Hendersonville.
• Our coverage area includes Buncombe, Henderson, Transylvania, Rutherford, McDowell, Madison, and Haywood counties.
• Every installation project includes a free in-home measurement, professional installation by experienced crews, and a lifetime workmanship warranty.
• We carry American-made carpet, hardwood, luxury vinyl, laminate, and tile from brands like Shaw, Mohawk, Mannington, and Anderson Tuftex.

When J.B. and Alma Snelson started Leicester Flooring from their home in the Leicester community in 1971, they served their neighbors. Over five decades later, the company has grown to include two showrooms and a service area that covers much of Western North Carolina.

Our Asheville showroom at 119 New Leicester Highway and our Hendersonville showroom at 1229 7th Ave E together put Leicester Flooring within reach of homeowners throughout the WNC region. Both locations carry the same full selection of American-made carpet, hardwood, luxury vinyl, laminate, and tile, and both provide the same installation services, warranty protection, and customer experience.

Where We Install Flooring in Western North Carolina

Buncombe County

Buncombe County is our home, and it is where the majority of our installation projects take place. Our Asheville showroom is the primary service point for:

• Asheville (downtown, West Asheville, North Asheville, South Asheville, East Asheville, Montford, Kenilworth, Biltmore Village, River Arts District)
• Weaverville and Woodfin
• Black Mountain and Swannanoa
• Arden and Skyland
• Fletcher (northern Fletcher near the Buncombe/Henderson county line)
• Fairview and Reynolds
• Leicester, Enka, and Candler
• Barnardsville and Jupiter

Buncombe County’s mix of historic homes, new construction, mountain retreats, and rental properties means no two projects are the same. The Asheville area’s older neighborhoods often require extra subfloor preparation due to uneven surfaces, outdated adhesive, or moisture issues common in crawl space homes. Our installers have decades of experience handling these specific conditions.

The U.S. Census Bureau estimates Buncombe County’s population at over 271,000, making it the largest county in Western NC (U.S. Census Bureau, 2024). That growth drives steady demand for both new construction flooring and renovation projects, and Leicester Flooring handles both.

Henderson County

Henderson County is served primarily through our Hendersonville showroom, which is centrally located for residents of:

• Hendersonville (downtown, North Hendersonville)
• Flat Rock and Laurel Park
• Etowah and Horse Shoe
• Mills River and Mountain Home
• Saluda and Tryon

Henderson County’s growing population of retirees, young families, and vacation rental owners creates diverse flooring needs. The area’s blend of full-time residences and seasonal homes means we regularly install everything from high-end hardwood in custom homes to durable waterproof vinyl in rental properties that need to withstand heavy guest turnover.

Transylvania County

Homeowners in Brevard, Pisgah Forest, Rosman, Lake Toxaway, and Sapphire reach us through our Hendersonville showroom, about 30 minutes away. Transylvania County’s lush forested setting and high rainfall (Brevard averages over 60 inches annually) make moisture management a top consideration for flooring projects.

Waterproof luxury vinyl plank and engineered hardwood tend to perform well in this environment. For solid hardwood installations, our team follows strict NWFA moisture testing and acclimation protocols to account for the region’s higher humidity levels (NWFA, 2024).

Madison County

North of Asheville, Madison County communities including Mars Hill, Marshall, Hot Springs, and Weaverville (which straddles the Buncombe/Madison border) are within our regular service area. Many homes in this area sit on hillsides or in hollers where crawl space construction is standard, and our installation team is experienced with the subfloor and moisture conditions that come with these building styles.

McDowell County

Marion, Old Fort, and surrounding McDowell County communities are accessible from our Asheville showroom via I-40 East. Homeowners in this area have access to our full product selection and installation services, including our turnkey option that covers furniture moving, old flooring removal, and complete installation.

Haywood County

Waynesville, Canton, Clyde, and Maggie Valley residents can work with our Asheville showroom for flooring projects. Haywood County’s tourism-driven economy supports a healthy vacation rental market, and our team regularly helps property owners select flooring that balances guest-friendly durability with the warm mountain aesthetic that visitors expect.

Rutherford County

Lake Lure, Chimney Rock, Rutherfordton, and Forest City are accessible from our Hendersonville showroom. Whether you have a lakefront cabin near Lake Lure or a home in town, we bring the same installation quality and warranty coverage to every project.

What Every WNC Installation Project Includes

Regardless of which county you call home, every Leicester Flooring installation project follows the same process:

1. Free In-Home Measurement. One of our professionals visits your home to measure the project area, inspect the subfloor, identify any potential issues, and provide a detailed estimate. Schedule your free measure online or by calling either showroom.
2. Product Selection. Visit either showroom to explore samples in person, or use our Roomvo room visualizer to preview products in photos of your actual rooms. Our non-commission sales team will guide you through options based on your rooms, lifestyle, and budget.
3. Installation Scheduling. Once your products are ordered and received, we schedule installation at a time that works for your household. We call the day before to confirm the timeline and discuss any last-minute details.
4. Professional Installation. Our crew handles everything from subfloor preparation to final cleanup. If you choose our turnkey service, that includes moving and resetting furniture, removing and disposing of old flooring, and completing the installation so your room is ready to enjoy when we leave.
5. Post-Installation Walkthrough. Your lead installer reviews the completed work with you and answers any questions about care, maintenance, or break-in periods for your specific flooring type.
6. Lifetime Workmanship Warranty. Our installation work is backed for the life of your floor. If a workmanship issue arises at any point, we address it.

Flooring Considerations Across the WNC Region

Western North Carolina’s geography creates flooring conditions that differ from the rest of the state. Understanding these factors helps you choose products and installation approaches that will perform well for years.

Elevation and Temperature Swings

The WNC region spans elevations from around 2,000 feet in the French Broad River valley to over 6,000 feet at higher ridgelines. Higher elevations experience more dramatic temperature swings between seasons, which affects indoor humidity and can impact hardwood and laminate flooring if the home’s climate is not well controlled.

A quality HVAC system or a combination of humidifiers and dehumidifiers helps maintain the 30 to 50% relative humidity range that the NWFA recommends for wood flooring. Luxury vinyl plank and tile are not affected by these fluctuations, making them reliable choices for homes at higher elevations.

Mountain Construction Styles

Crawl space foundations, pier and beam construction, and homes built into hillsides are common throughout WNC. Each construction style affects subfloor moisture and stability. Our installation team tests subfloor moisture content before every hardwood and laminate installation using NWFA-recommended methods and will not proceed until conditions meet the appropriate thresholds.

For homes with known moisture challenges, we may recommend engineered hardwood over solid hardwood due to its superior dimensional stability, or suggest waterproof luxury vinyl as a worry-free alternative.

Vacation Rental and Second Home Considerations

Tourism is a major economic driver across Western NC. The Asheville region welcomed over 13 million visitors in recent years, and many property owners maintain vacation rentals or second homes (Explore Asheville, 2024). These properties have specific flooring needs:

• Durability for high turnover: Guests are harder on floors than full-time residents. Products with strong wear layers and scratch resistance hold up better.
• Waterproof construction: Spills and accidents are inevitable in rental properties. Luxury vinyl plank and waterproof laminate provide protection without sacrificing style.
• Easy cleaning: Quick turnovers between guests require flooring that cleans up fast. Hard surfaces outperform carpet in this regard, though stain-resistant carpet remains popular in bedrooms.
• Mountain aesthetic: Guests expect a warm, natural look. Wood-tone luxury vinyl, engineered hardwood, and wide-plank laminate deliver that feel while meeting practical demands.

Our team regularly works with rental property owners and property managers throughout WNC and can recommend products and layouts optimized for this use case.

Two Showrooms Serving All of Western NC

Asheville Showroom

Leicester Flooring – Asheville

119 New Leicester Highway

Asheville, NC 28806

Phone: (828) 348-4846

Hours:

Monday through Friday: 8:30am – 5:30pm

Saturday: 9:00am – 4:00pm

Sunday: Closed

Best for: Buncombe County, Madison County, McDowell County, Haywood County

Hendersonville Showroom

Leicester Flooring – Hendersonville

1229 7th Ave E

Hendersonville, NC 28792

Phone: (828) 233-5973

Hours:

Monday through Friday: 8:30am – 5:30pm

Saturday: 9:00am – 4:00pm

Sunday: Closed

Best for: Henderson County, Transylvania County, Rutherford County

Both showrooms carry the same products and offer the same services. Schedule an appointment at whichever location is most convenient for you.

Why Western NC Homeowners Choose Leicester Flooring

Choosing a flooring company in a region with as many options as Western North Carolina comes down to trust. Here is what has earned the trust of WNC homeowners for 50 years:

American-Made Products Only. Every carpet, hardwood plank, vinyl tile, laminate board, and ceramic tile in our showrooms is manufactured in the United States. No other flooring company in the region makes this commitment. You get products built to American quality standards while supporting U.S. manufacturing jobs.

Experienced, Long-Tenured Installers. Our installation crews are not subcontractors pulled from a rotating roster. Many of them have worked with the Snelson family for years and know the specific flooring challenges of WNC homes. That experience shows in the quality of their work.

Lifetime Installation Warranty. National chain stores may offer a one-year labor warranty. We warranty our installation work for the life of your floor. That is how confident we are in our team.

Non-Commission Sales Team. Big-box retailers pay salespeople to push the highest-margin products. Our team is paid to help you make the right choice. There is a real difference, and our customers notice it from the first conversation.

[Flexible Financing](https://www.leicesterflooringandcarpet.com/flooring-financing/). Through our partnership with Synchrony Financial, we offer competitive rates, quick approvals, easy terms, and no prepayment penalties.

A-Plus BBB Rating. Five decades of ethical business practices and customer satisfaction. See what our customers say on our reviews page.

Frequently Asked Questions About Our WNC Service Area

How far does Leicester Flooring travel for installations?

We regularly install flooring throughout Buncombe, Henderson, Transylvania, Madison, McDowell, Haywood, and Rutherford counties. If you are outside these areas but within Western North Carolina, call us to discuss your project. We evaluate requests on a case-by-case basis depending on project scope and location.

Is there an extra charge for installations outside Asheville or Hendersonville?

For most communities within our standard service area, there is no additional travel charge. For projects in more remote locations, a small travel fee may apply. Your project coordinator will discuss any applicable fees during the estimate process.

Can I visit one showroom but have installation from the other?

Yes. You can browse and select products at either showroom. Our installation team will service your home from whichever location is closest. Both showrooms carry the same product lines and maintain the same warranty coverage.

What should I know about flooring for a WNC vacation rental?

Choose waterproof products with strong wear layers and scratch resistance. Luxury vinyl plank is the most popular option for WNC rental properties because it handles moisture, cleans easily, and delivers the wood-look aesthetic guests love. We can recommend specific products and colors that hide wear between turnovers while still looking great in listing photos.

Does Leicester Flooring work with builders and contractors in WNC?

Yes. Leicester Flooring has been a preferred flooring partner for WNC builders for decades. We offer builder pricing, dedicated project coordination, and the installation quality that builders need to protect their reputation. Contact our Asheville showroom at (828) 348-4846 to discuss builder partnerships.

What is the best flooring for mountain homes at higher elevations?

Luxury vinyl plank and porcelain tile are the most forgiving options at higher elevations because they are not affected by humidity and temperature changes. If you prefer hardwood, engineered hardwood with a stable plywood core handles environmental fluctuations better than solid hardwood. Our team will assess your home’s specific conditions and recommend accordingly.

Summary

Leicester Flooring serves homeowners and businesses across Western North Carolina from showrooms in Asheville and Hendersonville. Our service area covers Buncombe, Henderson, Transylvania, Madison, McDowell, Haywood, and Rutherford counties. Every project includes free in-home measurements, professional installation by experienced crews, and a lifetime workmanship warranty on all labor. With 50 years of local experience and a commitment to American-made flooring, we are the trusted partner for WNC homeowners who want quality floors and honest service. Call (828) 348-4846 (Asheville) or (828) 233-5973 (Hendersonville) to get started.